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Wantzel Studio
Use case

Who answers the order mail while I am at the oven?

Noor owns Corner Bakery. Offices and clubs mail her their orders, and the answers have to be quick, correct and in the shop's voice. She wants the order mail answered through the day, without standing at her laptop.

What it gives her: an order desk that runs by itself. Every order mail is answered by a role, checked by a second role before it goes out, and the one question only she can answer comes to her phone, with advice and a safe standard.

Part of all use cases. Corner Bakery and its people are made up; the screens are the real studio, in a demo studio.

The owner and her question

The owner

Corner Bakery bakes at night and sells in the morning. Between the two, orders come in by mail: forty sandwiches for Monday, a birthday cake for Saturday, a standing order for a club. Each one needs a look at the oven, a price from the price list, and a friendly, exact answer.

Noor does not want a shared inbox she has to watch, or a chain of tools she has to keep running. She wants a colleague for it, and she wants to stay the one who decides what matters.

How she set it up

The owner

She tells Claude what she wants, and makes the roles in the studio

Noor has her own Wantzel Studio, with Claude connected to it. She says what she wants; the roles themselves she makes in the studio, because only a person makes a role and writes its rules.

I want my order mail answered by an order desk. It reads the order address, answers from my price list, and may promise only what the oven can do. A second role checks every answer before it goes out. Anything about delivery times or discounts comes to me.
  1. Organisation > RolesShe makes two roles from the catalogue, an order desk and a quality check, and reads the card of each: its goal, what it may do, what never, who reviews it and when it stops. A card works only when it is complete.
  2. The rules, in plain wordsOne rule a line, with who set it and why: "never promise a time the oven cannot keep", "never offer a discount". Every executor of the role reads them first and names the rule it applied.
  3. An address for the roleThe studio has an address for orders, and the order desk's card says that mail on it is its work. Every new mail is labelled for the role, and the role hears it without a model in between.
  4. Raise a roleFifty situations, one card each, on her phone or at her desk: how the order desk sounds, what it does in doubt, what it never says. The studio writes the role's DNA from her answers, and she can change it.
  5. Who reviewsThe order desk is reviewed by the quality check, and the quality check by Noor herself. A reviewer is never the role itself.

The roles

The Roles view of a small bakery's organisation: four roles, each with its status, the result of the check on its role card, its reviewer, its open cards and its token budget.
Roles in the demo bakery: each with its reviewer, its open cards and what it may use today.

From then on, nothing for her to start

Mail comes in on the address, the order desk takes it, and the work moves between the roles as cards on a board. She does not hand out tasks and she does not watch the inbox; she answers the questions that come to her.

Step by step

  1. A mail comes in

    An office asks the bakery's order address for 40 sandwiches for Monday lunch, half of them vegetarian. The mail is sorted once: it is an order, and it is for the order desk.

    One mail, sorted for a role

    An opened mail asking for 40 sandwiches on Monday, with the labels order, for-order-desk and starred, who read it, and a reply box under it.
  2. The order desk picks it up, the quality check looks along

    The mail becomes a card on the work board: the order desk answers it, and the quality check reviews the answer before it goes out.

    The work board

    The Work board of a small bakery's organisation: four tasks assigned to AI colleagues, each with the colleague who checks it, and the columns In progress, Under review, Done and Quarantine.
  3. One decision for the owner

    Then the office asks whether the sandwiches can be there at 8:00. The oven is full until 9:00, and baking the evening before would break the shop's promise of fresh bread. That is not the order desk's call. The owner gets the question with three answers, a recommendation (offer 9:30 with free coffee) and the reason, and with what happens if nobody decides in time: decline politely.

    The decision

    The Decisions view of the Organisation tab: one question waits for a person, with three options, a recommendation with its reason, and what happens if nobody decides.
    The owner chooses; the answer goes out in the same thread as the office's mail.
The Today tab of the studio on a phone: the decisions that wait, each with its advice and its buttons.
The same questions on her phone: the advice, what happens if she does nothing, and a button per answer.

Why in the studio: an autonomous process

One studio, one process

The order desk is not a mailbox with a chatbot on it. It is a process that runs by itself, from the first message to the finished work, with the limits built into the studio rather than left to a prompt.

The emergency stop

The Organisation tab of a demo bakery after the emergency stop: every role stopped, and only Lift emergency stop is left to press.
One button, and everything stands still until a person lifts it.

Side by side: three years of the order desk

A small bakery with the owner and one helper who also answers mail. On the left as Noor did it: two living agents, the order desk and the quality check, a login for the helper, and the studio's own mail and work board. On the right as it usually goes: a shared inbox or helpdesk tool for two people, an automation tool that connects it, an AI service, and someone who sets it up and keeps it working.

Wantzel AI StudioThe usual route
Who sets it upThe owner, with ClaudeRoles from the catalogue, rules in plain wordsA freelancer or agencyHours to buy, and again for every change
Shared inboxIncludedThe studio's own mail, with a mailbox you can read alongEUR 696 a yearTwo seats at about EUR 29 a month
Automation between the toolsIncludedRoles, cards and reviews are the studioEUR 204 a yearAbout EUR 17 a month
Studio and living agentsEUR 240 a yearEUR 20 a month, the helper joins for free; the two agents are on around the clock, 1,440 I/O credits a month, within the 2,000 included–
Mails and tool callsEUR 240 a year300 mails a month (150 orders, a mail in and an answer out) and 750 tool calls of the agents (5 per order, each one counts) come on top of the 1,440: 2,490 I/O credits, so a subscription of EUR 40 (4,000 I/O credits a month)IncludedIn the price of the tools
AI≈ EUR 240 a yearYour own AI account≈ EUR 240 a yearAn AI service the tools call
Setting it upEUR 0Built by the owner with ClaudeEUR 4,000One-off: 40 hours at EUR 100
MaintenanceEUR 0A change is a new questionEUR 600 a year15% of the setup, from year 2
Parties1Plus your own AI account4Inbox tool, automation tool, AI service, whoever sets it up
Year 1EUR 720≈ EUR 5,140
Years 2 and 3EUR 720 a year≈ EUR 1,740 a year
Three yearsEUR 2,160≈ EUR 8,620

Excluding VAT, indicative, prices of 7 October 2026. The owner's own hours are in neither column. How we calculated, and the same sum for an owner on her own and for a team of five →

Where else you can use this pattern

The same pattern

A role that works by its card, a second role that reviews, and a person who decides the one thing that matters. It fits any process that arrives as a message and ends in an answer:

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